Ad Destinatum Persequor

HOSPITALITY AND TOURISM SYSTEMS


Travel and tourism is now the largest industry in the world: In the United States alone, over 7.5 million people work in this industry, and in 2010, 60 million international visitors came to the United States, spending $134 billion. All of the sectors of the travel and tourism industry work together to serve this growing market of visitors, who have a significant impact on the U.S. economy.

This course establishes a foundation for the concept of tourism, travel, and hospitality as a system. Students will learn about the various segments of the travel and tourism industry and how they are interrelated and integral to international and domestic travel and tourism. This discussion will include travel agencies, tour companies, the airlines and other transportation sectors, lodging facilities, cruise lines, and marketing companies.

In this course, students will learn to:

  • Explain why travel and tourism is important to our economy
  • Identify the six major sectors of the travel and tourism industry
  • Understand how geographic principles relate to traveler decisions.
  • Understand the different types of airline flights and aircraft, the car-rental industry, and the rail-travel industry.
  • Classify the different types and brands of lodging.
  • Describe the types of service offered in the food-services industry.
  • Describe the different kinds of cruise lines, ships, and popular cruise destinations.
  • nderstand the basic types of marketing
  • Understand the basic types of marketing and what marketing organizations do
  • Explain how the Internet and social media have changed the tourism industry

    • This course requires that the student:

  • have access to the Internet to view various travel-related Web sites and conduct research.
  • should have access to Microsoft® PowerPoint® or a similar program.
  • be able to contact various tourism companies for projects.

Course Syllabus

(click on the module heading to reveal a lesson by lesson breakdown)

TRAVEL INDUSTRY AND PLACES

  • Course Overview
  • Travel Terminology
  • Segments of the Travel Industry
  • Travel Product Distribution and Why We Travel
  • Project: Travel Terminology
  • Project: Segments of the Travel Industry
  • Quiz 1
  • Geographic Basics and Where We Travel
  • The Countries We Visit - Part 1
  • The Countries We Visit - Part 2
  • Project: Geographic Basics and Where We Travel
  • Project: The Countries We Visit
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part -1:Geography of the Island
  • Glossary and Credits

E A O I R ROBUST ASSURANCES

  • Travel Agents and Agencies
  • Types of Tours and Tour Operators Traveling
  • Why People Take Tours and What Makes a
  • Project: The Value of Travel Agents
  • Project: Types of Tours and Tour Operators While Traveling
  • Quiz 1
  • Careers in Travel Agencies and Tour Companies
  • Government Documents and Currency and
  • Project: Careers in Travel Agencies and Tour
  • Health Concerns and Safety and Security While Successful Tour Operator Companies
  • Quiz 2
  • Project: Health Concerns and Safety and Security
  • Special Project
  • Test Exchange Rates
  • Course Project Part - 2: Tours of the Island
  • Glossary and Credits

AIRLINES MODES TRANSPORTATION

  • The Aviation System
  • Aircraft and Airlines
  • The Airport Experience
  • Project: Airline Travel Interview t
  • Project: Hartsfield-Jackson International Airport Profile
  • Quiz 1
  • Airfares and Airline Tickets
  • Car Rentals
  • Train Trave
  • Project: Evaluating Online Air Travel Websites
  • Project: Evaluating Online Car Rental Websites
  • . Quiz 2
  • Special Project
  • Test
  • Glossary and Credits

HOSPITALITY CRUISE INDUSTRY

  • Accommodations and Lodging Facilities
  • Project: Accommodations and Lodging Facilities
  • Hotel Branding and Pricing
  • The Food Services Industry
  • Project: Food Service
  • Quiz 1
  • Why People Cruise; Cruise Lines and Ships
  • Project: Cruise Lines and Ships
  • Cruise Destinations and the Shipboard Experience
  • Cruise Costs, Shore Excursions, and Cruise Ship Careers
  • Project: A Comparison of Hotels and Cruise Ships
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part - 4: Lodging on the Island
  • Glossary and Credits

MARKETING AND TECHNOLOGY

  • The Concept of Marketing and the Major Steps of
  • Project: Brand USA Research 10. Medical Tourism and the Future of Travel
  • Selling Travel and Serving Travelers
  • Project: Consultative Selling
  • Destination Marketing Organizations, Conventions
  • Quiz
  • Technology in Travel and the Internet
  • Project: Travel Agency WebsiteMarketing
  • Social Media and Other Travel Related Technologies and Meetings, and Insuring Travel
  • Project: Space Travel Sales Presentation
  • Quiz 2
  • Special Project
  • Test
  • Course Project Part -
  • Marketing the Island
  • Glossary and Credits

COURSE REVIEW AND EXAM

  • Course Project Part - 6: Creating a Website For TheIsland
  • Review
  • Exam
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